Firstly the artist’s logo is used throughout the media products from the video to the texts. This creates a buzz around the logo and a direct link is made between the artist and the logo. This starts a brand for the artist that is recognisable throughout different media’s. The logo can be used either in a fashion brand and this base can lead to synergy of a brand across different companies and different aspects for example posters, clothes and merchandise can be made from this distinct personal logo.
I have also linked the magazine advert and the digipak and the video through using the same pictures throughout all the products. This triggers a memory spark in the populations mind and the can associate the video with the advert and the digipak and vice a versa. It will also seem familiar if the digipak is on the shelf and this will be more appealing to the buyer as they will feel a connection and a sense of deja vu.
All of the products create a relationship with one another intertwining and it forms fluency throughout the artists debut single and video. The rest of the planned shots for the digipak where all taken from the video that show a link to the artist, the brand or show the artist himself.
The skateboard also links the magazine, the digipak and the video althogether makes a bad boy, rebellious image as well as being a link across all the texts.
It makes the profile of the artist very simple and easy to understand and most importantly memorable to the audience. It also allows for a base of growth among other forms of media. And draws links with the audience and the texts themselves.
