Digipak Plan

Magazine Advert Planning

Here is the rough plan for my magazine advert showing how I will position and construct the actual thing.  

Filming Schedule

Date: Saturday 26^th October

Place: Bramcote Village.

Time: 12 till 1:30.

Actors: Myself.

Equipment: Camera and Tripod.

What are we filming? The first verse of the song plus additional shots to be put in amongst the rest of the song.

Transport: Car.

Risk Assessment completed: Yes

Weather Forecast: Sunshine.

Duration: 1 and a half hour long.     

Date: Saturday 26^th October

Place: St Georges Park

Time: 1:40 till 3.

Actors: Myself

Equipment: Camera and Tripod.

What are we filming? The second verse of the song and additional shots to be edited throughout the rest of the video.

Transport: Car

Props: None

Risk Assessment completed: Yes

Weather Forecast: Sunshine

Duration: 1 hour and 20 minutes.

Date: Sunday 3^rd of November

Place: Wollaton Park

Time: 12 till 1:30

Equipment: Camera and Tripod

Actors:  Myself.

What are we filming?  The third verse of the song with again additional shots that can be edited throughout the rest of the video.

Transport: Car

Props: None

Risk Assessment completed: Yes

Weather Forecast: Sunshine

Duration: 1 hour and 30 minutes.

Risk Assessment

Risk	Danger / Injury / Outcome	Level	Risk reduction/prevention
Losing /damage to camera	Total loss of equipment Damage	2	·        Camera kept in bag when not in use. ·        Camera kept in rucksack for transport – strapped to back ·        Use of other preventative action outlined below – observer to watch for hazards
Loss/damage to tripod	Total loss of equipment Damage	2	·        Tripod carried carefully and kept with cameraman during filming.
Risk of injury when walking through wood	Eye injuries, Tripping on branches on the ground. Uneven ground causing trip or sprain to ankle.	3	·        Practice walk-establish safe route avoiding branches & moving trip hazards. ·        Guide for cameraman – steering and watching for risks.
Filming in a Car Park	Vehicles moving around.	3	·        Guide/observer for actor and cameraman. ·        Have a safety position where all personal stand when not filming.
Skateboarding with camera.	Dropping the camera or falling off the skateboard.	1	·       A spotter will ensure that I am in no danger from hitting anything.         The hand strap will be used at all times secured tightly.
Location 1 – Bramcote.	No real risks with the location that hasn’t been highlighted as a risk already.	3 3	Be careful and sensible when filming on the location as this is a residential area.
Location 2 – St George’s Park.	No excessive risks.	2	Be considerate that’s it’s an open, public park and there will be other people using the park. Ensure no misconduct or ill behaviour from all the team.
Location 3 – Wollaton Park.	No higher level risks that haven’t been addressed.	3	Have a contact as the filming will be done away from the path and the public park users.

Level of risk explained:

1.     Likely to occur – high risk

2.     Possibility of occurring – medium risk

3.     Little possibility of occurring – low risk

4.     Extremely unlikely – No risk

Costume and Prop Planning

Props: The only prop which will be used in the video specifically is a skateboard. I have chosen to use a skateboard in the video during the chorus where the artist will undertake a journey on the skateboard and shoot from a point of view aspect. I have chosen to use this as I feel it fits with the theme of the song, the whole persona of the artist is a rebellious do anything that he wants sort of attitude. The skateboard will also appeal to a youth audience as they can relate to the behaviour exhibited and associated with having a skateboard. The simple design of the skateboard makes it universal. It also adds a sort of bad boy image to the video.

Costumes: I have chosen to have three different outfits for the video, one for each verse and different location. This is something that is usually done within music videos as it can show different moods and different parts to the story. The style of outfit that the artist wears has been mimicked within the actor as it is a recreation of the artist style in music and clothes. The style that I have chosen to go for is and indie look, one that can be defined as an eclectic mix where you can wear whatever is comfortable and what you feel looks good. I feel the shoes are also important as the artist is a collector of shoes and this is something that will also be mimicked  

The first outfit that I have chosen will be simple grey shorts with, socks, a black jumper, sunglasses and a pair of orange converse. This is a generic style that looks comfortable and is also appropriate wear for the day.

 

The second outfit that the actor will wear is to be plum chinos (rolled up), artists own t-shirt, camo jacket and adidas gazelles. I have chosen to use the artist own T-shirt as it will sell the brand of the artist and creating a buzz around the logo that he uses for his clothes. The camo jacket is sensible and also stylish not brash and to loud. The rolled up chinos adds a bit of originality and edge to the look as that copies what the artists song is about.

The final outfit is to be black shorts, blue jacket, white T-shirt and Nike red blazers. I have chosen this outfit all on similar principles to the rest of the outfit style and sense. The shoes again add an original twist to an otherwise casual well accepted look.

 

The look of the actor is very important as it determines how the artist will be viewed and as many music artists are looked up to their fans then they will have to set an example for their supporters.

 

Storyboard

Treatment

To the song Blag it by Mikill pane I have the idea of directly linking the lyrics and on screen image. I have watched many videos from different, similar and the same artist and have thought of the best way to intrigue the audience and portray the song to its potential. There will be a main actor which will be playing the role of the artist and singing the song whilst walking and moving from scenes. I will match the lyrics by having scenarios going on and interlinking with the main actor for example the lyrics says “I sneak whiskey, through the door, as we go clubbing” to this I will have a set of a nightclub entrance and the character will sneak a bottle of whiskey through whilst singing the lyrics. This is an example of how I will make the lyrics and the on screen shot match together. A reason as to why I have chosen this style of shooting the music video is that 25 people out of the 27 questioned for my survey said yes and sort of too there needing to be a relationship between onscreen image and lyrics. I also feel that this would fit in the style of the artist and his other previous music videos.

The edits of the music videos will be done by the use of doors. Where the actor will walk through one door after a verse or a scene and then cut to another scene where the actor will walk out the door and continue with the song and another verse. The way this will be done, will make the video seem like its one long take, however it will be an assembly of different scenes and sets.

There will be a lot of use of props and sets during the production this is due to trying to match as many lyrics into the video as well as this there will also be the need for lots of characters and extras to make each scene and set come alive they will also walk in out of the shot to make it seem like the singer isn’t really there or isn’t noticed. There will be two main sets which will be a make shift bar and a corridor or a warehouse, with an open space to have enough to walk through.
As I’m going to a gig where the artist will be actually playing I will try to record some footage and incorporate this either at the end of the video or at the beginning so that there is some footage of the artist still in the video. For this it would be done on my phone rather than proper filming equipment. However it will add a fans point of view to the video.

Brainstorm

Track and Permission.

This is a print screen taken from my sent box, in which I have emailed the managers of the artist Mikill Pane for permission to use his song ‘Blag It’. The email explains the circumstances in which I shall use the track and for what purposes. The contact information on his website www.mikillpane.com lists these two contacts as his managers. I have received no reply and can only take this is as acceptance to use the track. There has been no email stating any intent that I can’t use the track so I have decided to go ahead with the using of this track.

Below is the track taken from the artist’s Soundcloud page using the sharing link? I was drawn to the artist before the song and chose the song after going through songs in which I liked and secondly didn’t already have a music video for them. The first draw for this song is the strong back beat that overlays the track. It is a lively beat that is fast enough to use different music videos to, and most importantly it wasn’t to slow that I was limited to keep the video slow and flow with the music more.

Alongside this enthusiastic back beat, the vocals are clearly split into three clear verses and four choruses throughout the song. This clear change between verses was something that interested me as I could have a total of three sets/locations. This chorus is also very catchy and the story behind the lyrics is something that many people can relate to. This will help sell the single and the music video as it will allow an identity behind the song. This is a component of the users and gratifications model and will rally the audience behind the identity of something they have indulged in.

The lyrics of the song are very clever and flow seemingly effortless amongst verse and line. They are also spilt so that I can play around with a lot of matching the lyrics and visuals something which is present in Goodwin’s theory of music videos.

 

Overall I chose the song due to its upbeat, dance rhythm that allows lots to be played around with a fast video that coincides with the video or a slow video to contradict the pace of the beat. Also because of the lyrics and how the audience can relate to the meaning and how the lyrics can be matched to visuals on screen.