Monday 19 November 2012

Analysis of a Digipak (Bruce Springsteen - The Promise)


Digipak are book style versions of CD's the hold the same contents however they are mostly made up of paper rather than the traditional CD case which is made of plastic. They usually hold the same things for example the CD and a booklet made by the artist either telling the audience about themselves, the album or the songs. They always fold outwards to reveal at least six panels sometimes this does change with artists. They do however cost more to make and therefore there are less of them and they are of a higher price than ordinary CD's.
This is Bruce Springsteen's digipak called 'The Promise'. This is his 17th studio album released in 2010 and it reached 7th in the UK album chart. The digipak has 6 panels with an extended booklet with lyrics to the songs inside. It also is a double CD digipak splitting it onto two separate discs. Finally it also has information on the album from its birth to its production written by the artist or the producer.

This is the Front Panel:


This front panel is very minimal with some small information in the corner, the title and a picture of the artist in a scene. I think that this style is chosen because it has been his 17th studio album and therefore he has already established himself as an artist, However to a new audience this cover is catchy and moody, with the seemingly dark to light style picture in black and white and the old traditional style costume and American muscle car, possibly portraying his style of music.

This is one of the inside panels:

The panel on the left is the back off the booklet that's been glued into the digipak with a black and white picture of the artist inside, presumably in a derelict building. The other panel is on the front of the pouch which holds the first CD. This picture is in opposition of the next two panels as both these panels are seemingly dark pictures, juxtaposing the next panels that are light and bright.

The other two inside panels:

These panels are similar to the previous two apart from them being lighter, the panel on the left is the back of the first CD pouch and the panel on the right is of the front of the second CD pouch; this panel is also glued to the back of the digipak. These pictures follow the same genre and style as the rest of the digipak, very minimal and aiming at the audience's visual interpretations as there is no written information to pick up. 

This is the back of the Digipak:

This final panel is of the back of the digipak, which in total has the most information on it about the contents on both discs. It also has in the bottom left hand corner the artist record label and the producers of the album, along with the bar code  The style of writing that all the information is written in is unique it's an old typewriter style that fits in the pictures and the whole style of the digipak.

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