Angles is The Strokes 4th studio album released on the 18th of
March, and it reached 3rd in UK album charts, also continued to appear in the
charts for the next 10 weeks. The album included hit singles that reached the
top 50 of the UK singles charts. The band has been established 1999 and has
been successful as to create and a name and a brand for the band. This advert
was taken is a still by myself from the, July 2011 edition of
the musical magazine Q.
Font: The font used on this
magazine advertisement is bold and vivid to the audience; it’s in the typical
matt black colour, with varying font sizes dependent on the relevance of the
information relayed. The heading at the top of the page is the largest on the
page and shows the band’s name to portray to the audience that this is the name
of the band. It also makes it easier for the audience to recognize who
produced the album advertising other music made by the band. Immediately
below the band’s name is the album title in a lesser bold colour but still very
visible to the audience, making it eye catchy and simplifying the amount and
relevance of the information. Finally following all the vital information which
is clearly visible and catches the audience comes the reviews, that has also
been simplified so that instead of long winded quotes about the band and the
album it just relies on the rating system by using all the stars, to show that
this album is loved which the audience would look for. This would be something
I would look to incorporate into my own magazine advert as not only does it
show positive feedback and reviews but also, makes it simple for the audience
to understand and read.
Colour: The colours that were
chosen for this advertisement have been chosen for significant reasons in that
the yellow, highlights and complements the black font not only making the font
and out furthermore but also to grab audience visual attention when
flicking/reading through the magazine. Other colours used are varying
shades of pink and blue, the shades go from a lighter version to the darker shades;
it’s used in conjunction with the artistic symbol in the centre. Finally there
is a checkerboard effect filling the bottom half of the background as well as
the yellow which is on the top half. This checkerboard effect I think was used
because of the optical illusion value that it has, and that it links in with
the artistic symbol in the centre. It also adds to the dimensions of the
magazine advert, in that more colours are utilized and a pattern is integrated
into it which breaks up the solids colour and also links with the shading
technique used on the artistic symbol.
Page
Design (Layout): The design of the page
is much centred and deliberately positioned, it keeps the entire contents
mainly centred and therefore symmetrical either side. The writing is all
focussed at the top of the advert as to ensure that the audience can read it
and it's all in one place and uniformed and simplified. The artistic symbol in
the centre is directly centred, to amplify its importance and influence, the
shape its self is an optical illusion, based on the artwork from M.C Escher,
the design is perceived to always be going up one and yet it links back around
and joins at the bottom. It links itself to the album title of angles as it’s a
mind trick, playing on angles and the way we read it. The background also adds
as an optical illusion, as it look like the bottom of a wall joining with the
floor and yet it’s all printed on a flat 2D surface. There is also a half
border around the bottom of the advert and the right hand side of the advert to
add more angles linking with the album and also adding to the illusion of the
advert. All of these ideas intrigue the audience and pull them in to reading
the advert and opening them to either the band or the new album.
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