Research into Digipak's

Digipak's are a varied version of CDs; it can also be for DVDs and Blu Ray Discs. They have a generic, unique style, as they all open and fold out like a book; this is one characteristic of digipaks alongside:

· They are made from paper/card materials

· They usually have 4 or more panels

· They also usually have a CD and DVD combination

· They have a booklet to explain either the artist or the album

Digipak's do however cost more than traditional CD's and are therefore only used when the record company think that either the album will sell well enough to make profit or when the style of the artist or the album is unorthodox and therefore fit the unorthodox style of a digipak. Here are some examples of digipaks:

· Saving Private Ryan, DVD digipak, directed by Steven Spielberg and earned over $44 million from sales.

· U2 (Achtung baby) is a CD digipak, is U2's 7th studio album, released in November 1991 sold well over 14 million copies. It was part of the outstanding discography from U2 a well-established band with many number one album’s and singles worldwide.

 

· The re-released version of 'Brave heart' in blu ray digipak form. It was directed by Mel Gibson and made over $210,409,945 in the box office, the re-released version was to enhance the visual image as well as the sound, and it also acted as a way of releasing the film again adding to sales and profit.

All of these various types of digipak have been incredibly successful in the individual field. They have also paved the way for more bands, artists and films to look into the digipak form to portray their product to their audience.