Magazine adverts are
used by artists and band as a way of publicizing themselves to an interested
audience. The magazine adverts that bands and artists use are mainly in music
magazines, as this audience is already interested in music and in some cases that
type of music dependant on whether it’s a genre related magazine. Some examples
of music magazines include: NME, Q, Rolling Stone, Mojo and Top Of The Pops,
genre related music magazines include: Kerrang which is rock genre related,
Vibe which is Urban and Hip Hop style music, Music which is a classical based
genre magazine and Billboard which is a pop music based magazine. All of these
magazines attract different artists and bands to advertise their music, albums
or singles. Music magazine adverts generally follow a certain format as to
ensure the right, relevant information is relayed to the audience, these
conventions include:
- The
artist or the band’s name e.g.
Gnarls Barkley
- The
album title being advertised e.g.
St. Elsewhere
- The
date of release e.g.
April 24th 2006
- Any
reviews or feedback from listeners e.g.
a rating system of stars
- Where
it can be brought from e.g.
downloaded from iTunes
- Sometimes
featured songs from the album e.g.
Crazy
- Finally
either a picture of album, band or the album cover used as the advert
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These techniques are
used so that the audience receives the information needed, in the simplest form
making it easier for the audience to decide on whether to buy it.
Why are magazine adverts used?
Adverts in general are
used as a way of persuading the audience to take action on a certain product
for example persuading a reader to buy your album. There are a extensive
variety of advertising methods used but one that directly gets the music loving
audience is magazine adverts in music related magazines. This type of direct
advertising cuts out the people are either on the edge or not interested at all
and solidly informs music lovers about the album.
Where are they used?
Magazine adverts are usually
used in genre related music magazine in particular as it goes from the general
direction of music lovers, in music magazine down to followers of a certain
genre. An example of a genre related music magazine includes:
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These magazines would
all have genre related music adverts in them as to persuade genre loving, music
enthusiasts directly. Kerrang music magazine is a rock based genre and has
magazine adverts like British Intelligences new album (Street Fight), which is
a rock based band up and coming. The advert itself has all of the conventions
of a magazine advert, this is down to the band being new and therefore little
known about them and they would need to persuade the audience more than an
established band.
Vibe is a hip hop,
R&B and rap style music magazine, which would have magazine adverts based
on this genre style of music. This magazine advert is ironic for the style of
music magazine, the advert itself holds to 4 of the conventions of a magazine
advert. It’s an advert of Kanye West’s first album Kanye West, and it shows him
centred and the relevant information around the outside.
Finally the music
magazine BBC Music Magazine is based on the classical, and more sophisticated
adult sounds. It would have many adverts in similar to the style of
this one, as its aimed at the older generations of music lovers the
advertisements differ slightly they focuses less on the brashness and vibrancy
of the advert rather on the feel and of the establishment of the
artist/band. With it being focused around classical to sophisticated
styles of music there is less new talent rather more established ones releasing
another album so the fan base ii s there and there is no need for boldness in
the advert. This advert has focused on the content of the album
rather than reviews.
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