Non Music Video Analysis

 

Although this is not a music video instead it’s an advert for a newspaper, it illustrates the ideal concept in which I’d like to base my music video from. It follows the singer as he performs his song whilst on the move through various different sets and scenes where there are matches to the sets and props that are used and the lyrics in the song. This is a single long take of the performance and no edits which is where my production will be different as well as having different sets and props.
 

The way in which this is shot from a tracking side on shot whilst the singer is walking along the pavement creates the long take. As this is a multi-million pound newspaper and there was probably a high budget for this advert it means that the singer can have the entire sets and scenes all in one line and for him to only pass down the line once timing every scene to the song. As I’m on a lot lower budget I can’t afford to place all of the scenes in a horizontal line and have one take. This is why I have chosen to use the doors that the singer will go through as edits to another scene which wouldn’t be on the other side of the door that he opened instead it would only appear as an illusion that it was. This way I can cut down filming into days and work on one set for each day. There are a lot of videos that decide to use the long single take for a music video, and if done perfectly it can look extremely professional however as I will not be having the original artist I will therefore need to fine an actor that would be able to learn the entire song and fit it into the duration and the timings of the song in order to do one long take. I also feel that the edits will look good and allow more detailed lyric matches to take place such as the clothing of the singer where it will link with the song. 

The lighting in this video is all natural as it is all filmed from outside. I will need to use artificial light which will add a difference, this is due to the availability and timing to set up, film and take down the sets outside with limited help. It would be also harder to make the set outside especially for those that need more detail for example a club or a bar which will be one of the scenes.

The character base for this production is lots as they are able to pay performers and extras to be in the video as mine is a lower scale production I will be trying to create the same affect and the similar quantity with a much lower character base. This then links to the different scenes at different venues and being able to reuse the same characters in different roles. This is an example of utilising the resources I have to the maximal potential.

The props that are used in this production are frequent; this is the same frequency that I wish of my production linking in as many props to lyrics as possible. As well as having large props and even characters and sets that is mentioned in the song I’ll be using.